$100,000 Organic Content Strategy
If you are looking to grow and monetize your personal brand on social media, you need to read this.
This is literally a gold mine of value, and if you implement even 1% of what I'm about to show you, you will experience massive growth in both your reach and income from your personal brand.
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This strategy consists of 5 pillars you need to follow to build a bulletproof personal brand that will generate income and make you the leading expert in your field.
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​1. Viral Short-form Content Script
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What I like to tell people is that you can't have a viral short if you don't have a viral script.
If you have a good script, 80% of the work is done.
But how can you make a viral script?
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The first thing you need is a great hook.
Just like in advertising, the hook is the biggest determinant if someone is even going to consider watching your video.
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The most impactful thing we've implemented into our hooks to have the highest possible chances of going viral is an emotional trigger.
You have to trigger some emotion in people. Also, the hook has to build some curiosity, to open a loop in people's heads.
We naturally want to close every loop in our heads.
That's why children constantly ask questions; they have a bunch of loops open in their heads that are not closed.
TV shows hook you into watching the next episode by opening a new loop at the end of each episode.
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After the hook, you need to provide lots of information and value. Here's where most people make a mistake.
You need to give advice and information that people haven't heard of before. But why is that so important?
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A guy named Adam Mosseri, the head of Instagram was recently interviewed and asked what the biggest determinant of whether a reel goes viral is.
He said the biggest factor the algorithm looks at is shares per reach.
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This means you want people to share your video with their friends and family.
Since we are not in the entertainment space, we want people to share our reel based on its value and novelty.
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Now let's move to the CTA, or what we are going to say at the end of the reel. I see that the majority of personal brands have no CTA at the end, which is a huge mistake.
You are literally wasting potential. Instead of saying nothing, you should do one of three things:
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1. Follow this profile because I post a video like this every single day.
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2. Share this with a friend who has a similar problem.
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3. Comment the word "X," and I will send you "X" for free.
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I will explain this more in-depth a bit later.
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2. High-Quality Edit
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The next thing you need to have if you want your videos to have better reach and you want to be an authority in your space is high-quality editing.
Most people think it needs to be something flashy, all over the place, with more animations equating to more views.
But it's actually the opposite.
You need an editor who understands how human focus works.
The edit should be simple but effective, to show the point visually because we are visual beings who get more information through images than text.
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3. Mass Content Distribution
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If you want to maximize your reach, you need to repurpose your content on multiple platforms.
That way, you hit different algorithms, markets, and demographics.
Also, make sure to interlink your social media so people can check out your content on all platforms.
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4. AI DM Automation (Lead Magnets)
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Here’s the real sauce.
I don't know why people aren't talking about this more.
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Here's how AI DM automation works.
I'm sure you've seen creators online say, "Comment the word 'X' below, and I will send you 'X' for free."
That's exactly this.
But why is this so important?
Here are the main reasons:
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It boosts the reach of your video. People are constantly commenting a certain word to get access to what you are giving them.
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This indicates to the algorithm that the reel is engaging and that people are interacting with your video, prompting the social media platform to push it to more people.
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2. You gain trust. When you consistently share value with people, they think, "Oh, this person is legit; they clearly know what they're talking about." This differentiates you from the competition.​​
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3. You get credit from people. When you give something valuable for free, people naturally want to give you something in return. That's the basic rule of reciprocity, whether it's their email, checking out your profile, signing up to your email list, or visiting your site.
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5. AI DM Automation (Backend Funnel)
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Here’s where the money is made.
When people comment under your post, they enter the funnel.
This is how it looks:
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Now that people trust us because we gave them a huge amount of value for free, we can start selling them stuff.
Whether it's your program, course, coaching, it doesn't matter.
But we don't just say, "Here's my program, join now."
It could work, but there's a better way that converts 7% to 39% of people into paying prospects.
We do value-driven follow-ups.
We tell them something like, "A few days ago, I did this presentation in my coaching, here are some key takeaways."
Only after that, at the end, we have a call to action saying,
"By the way, if you want to join our program, you can join by clicking the link below."
To recap, you must give value first and only then ask for something in return.
That's exactly what I'm doing right now.
First, I'm giving you value, and then I ask for something in return.
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If you want to explode your personal brand and start making money, we do all of this for you.
You just have to record the videos and focus on your products.
We do everything else—scriptwriting, editing, content distribution, building out all the systems/funnels, and AI automations for you.
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If you are interested, just click the button below to book a free consultation call.
See you on the other side.
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